Handmaid's Resistance

ROLE: LEAD DESIGNER

CLIENT: ULTRAVIOLET

STUDIO: REVOLUTION MESSAGING

This was a branding guide that I created in July 2017. The client needed branding for a website that would help organize the Handmaid's Tale-themed protests cropping up across the country after the 2016 election. The brief was to diverge from the branding of the Hulu series but still keep it recognizably "Handmaids," so I went back to the book and kept things clean and texture-free, to contrast with the dark, atmospheric branding of the show.